Billy explains the one important thing that money can buy, and shows that it’s not primarily about the money itself but something else specifically which can be bought.

Today, Billy welcomes special guest, Jesse Gilmore, the founder and CEO of Niche In Control, a business growth consultancy that helps digital marketing agency owners transform from overwhelmed operators into strategic CEOs. With a deep background in systems thinking, team development, and growth strategy, Jesse has built a unique methodology—The Leverage for Growth Method—which equips agency owners with the structure, automation, and mindset needed to scale sustainably without burning out. And today he's sharing advice and stories with you to help kickstart your own path to optionality!

Billy outlines the most important exercise you can go through to transform and inspire you through finding clarity.

Today, Billy welcomes his very good friend, Ashley Kent, the founder and CEO of Clearstart, a marketing consultancy that helps early-stage health tech startups and modern healthcare providers grow with clarity and speed. Ashley started her career with a Kinesiology degree and zero marketing experience, but quickly became the first hire at a venture-backed health tech startup, where she learned about the startup world from the inside out. Today, Ashley leads a team of strategists, creatives, and operators that serve 20+ companies across the health innovation landscape. She’s part of the 2% of women entrepreneurs who have built a business earning over $1M in annual revenue, all while staying bootstrapped and founder-led. Known for her clarity, candor, and bias toward action, Ashley is passionate about helping founders navigate messy early growth stages without losing their vision (or their minds). And, today, she is sharing with you details of her journey along with a whole load of platinum advice for those who are looking for a life of optionality!